There are many things that we can do to appeal to a certain target audience, the first thing that will help us to discover the genre we are aiming for is research.
From researching 10 different horror films and looking at the openings you can notice several patterns that emerge. An example of this is who they feature, in the majority of horror films that I watch and have researched they feature either young adults or teenagers.
The casting we did was very simple as we only featured 2 characters. From what we had been planning on our production we wanted a taller character to play the killer as it would look more menacing and make the main character look weaker, also knowing the killer would be masked or either the identity hidden. This made casting a lot easier.
From watching previous slasher films we all had our opinions on which ones were good and which were bad, a major influence of these were how the editing worked and what shot variety they had placed. As we were teenagers we knew what we wanted, which also meant we knew what our audience would want. We wouldn't want to be bored by a slow opening as this may put them off watching the rest of the film, we knew we would have to have a lot of shot selection to use when editing to keep the audience attracted. We also thought that we could have an event going on all the time, even when the person wasn't being kidnapped or murdered, but we soon deciding not to do this as it may overcomplicate the opening of the film and again put the audience off viewing any more of it.
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