Evaluation Question 5

How did you attract/address your audience?

We have used two main strategies for addressing and attracting an audience. The first is using actors who are similar to our target audience, which allows the audience to associate with the characters. 

Our film was primarily targeted at people aged between 16 and 24. We also knew that many other slasher films, such as the Scream franchise, have successfully used teenage actors to make the audience associate with the characters. We therefore only used actors in this age range. Through research we also discovered that it was mainly males who watched slasher films, so we used only male actors.

Will in Underground

We then thought about what the stereotypical person who fits this description would wear. The character has just been out with his mates, so jeans, a black hoodie and trainers seemed like the best choice of clothing to go for.

All of this made our target audience connect with the characters and feel as though it could be them in that situation.

Our Twitter Page

The other strategy we used for attracting our audience is by promoting the film and addressing the audience through Twitter and by regularly updating our blogs to keep them interesting for people to look at.

Twitter allows millions of people worldwide to follow us and we can show anyone who is interested our final cut as well as the work that went on prior to that. It also allows us to follow people/groups of interest, such as Wes Craven and House of Hammar.

We have also shown people we know our work and asked for feedback. This has allowed us to improve our film opening to further appeal to our target audience.